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Sample Ratio Mismatch: A Complete Guide for A/B Testers

Some A/B tests are doomed before the first conversion rolls in. If your traffic split is off, even slightly, your results might look clean while quietly misleading you. That’s Sample Ratio Mismatch: when test variants don’t get the exposure they’re supposed to, and the assumptions behind your stats fall apart. SRM breaks randomization. It skews…

Written By: Dionysia Kontotasiou and Uwemedimo Usa
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