Account Based Marketing
Businesses are waking up to the fact that B2B marketing is broken! It looks at customers as faceless organizations It discounts the fact that people are at the heart of purchase decisions in B2B scenarios – and multiple people at that This is the reason why Account Based Marketing...
Account Based Marketing
Recently we began demoing our upcoming account-based marketing (ABM) solution, Convert Nexus™, for a select few prospects. Nexus™ helps companies offer hyper-personalized web experiences to their most crucial leads. For example, if at Convert, we had Sony Music on our ABM prospect list, then using Nexus™ we could personalize...
Account Based Marketing
92% of B2B marketers find account-based marketing (or ABM) “extremely important in their overall marketing efforts.“ And most of the marketers (85%) who use it find it to have higher returns than any other marketing approach they use … with about half of them reporting “significantly higher” ROI. Whether...
Account Based Marketing
We’ve spent the better part of a year wrapping our heads around the concept of Account Based Everything (ABE). While most of what ABE advocates comes intuitively to good marketers and sales reps, we finally have the tools that allow for a massive company orchestration to take place. When...