After years of alternating between marketing, entrepreneurship and technology; programming, and learning psychology as a hobby, Ryan found a discipline that combines the best parts of all of them, and jumped in head first into the CRO world. First by getting certified and working for a leading agency to learn the ropes, and then by co-founding Koalatative and Katsed to provide CRO consulting and services while producing content to level-up the next generation of optimizers.
What Is MDE? Minimum detectable effect (MDE) is pretty simple on the surface, but it’s also one of the most confusing and misunderstood terms in online A/B testing. Well, it’s pretty close, but even those people know in the back of their minds that statistical power also factors into...
Interview with Ryan Thomas There are a lot of best practices in the CRO world that people tend to follow blindly. “You must run a test for at least two weeks”, for example, or “you should only run one test at a time on the same page”. In this...
