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Rishi specializes in radically improving product page conversion rates. He does this by supercharging your product story. The most valuable thing he owns is a reprint of a 130-year-old Sears catalog. Rishi’s company, Frictionless Commerce, uses buyer psychology copywriting to optimize conversion rates. Rishi also has a weekly example-filled conversion secrets newsletter: https://www.frictionless-commerce.com/JOIN He’s also quite active on LinkedIn where he’s constantly posting quick examples you can easily implement on your site: https://www.linkedin.com/in/rawatrishi/
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