We solemnly promise that each bit of content you read here is thoughtfully curated or crafted by a human, for a human. We spend hundreds of hours every month speaking to experts with decades of experience. Our blogs are more a journalistic report on the state of experimentation than a single perspective article. Enjoy!
I'm a CXL Certified Optimizer with over 5 years of CRO experience across ecommerce, finance and lead gen. I’m currently working at Cheil as a CRO Manager. I’m passionate about CRO and how a business can leverage it at scale to increase revenue and gain more customers whilst lowering acquisition costs. One of the hosts on the Experiment Nation podcast, a global community of CROs sharing ideas in that space. With over 10,000 followers on YouTube, it's one of the most active communities within the experimentation space. I've had the opportunity to have great conversations with some of the titans in our industry from one of the leading pioneers like Ronny Kohavi and A/B testing maverick Ton Wesseling. https://www.linkedin.com/in/richard-joe/
Interview with Richard Joe There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the noise to bring you conversations with people who live in the data. The ones who obsess over test design and know how to get buy-in when...
The Convert Experiences blog has a great mix of current news, information, and useful guides
The topics covered are varied, including transparency & privacy, technical writeups, best practices, and industry roundups, all while staying relevant to marketers and optimizers of all skill levels.
Articles are backed up by practical, real-world examples and vetted by industry experts, so new pieces are always relevant with the most up-to-date information. It is one of my go-to sources for CRO focused content!
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
I love the content you publish at Convert. I appreciate the time you take to produce such insightful posts on various marketing-related topics.
The majority of posts include real examples from brands and marketing campaigns, which is a great value addition for your readers. I personally enjoy many of your expert roundup posts, case studies, and the latest marketing tactics you cover.
Your blog section is a great resource for both brands and marketers. Kudos to the team!
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Shane Barker
Digital Marketing Consultant and strategist
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