As Customer Content Manager, Lem is responsible for bringing learnings in conversion optimization and testing to the world. He is part of Convert.com's growth team and coordinates all writers, editors and illustrators.
Not too long ago, the Convert Academy hosted a webinar presented by Nazli Yuzak, a Senior Digital Consultant at Dell who was initially working in the optimization industry prior to joining the folks at Dell. She first worked at a global education company before venturing into the E-commerce setting. Both...
What is Conversion Marketing? Conversion marketing is an eCommerce phrase that is used to describe the act of converting site visitors into paying customers. In the webinar, Dennis van der Heijden along with Matt Dombrow share their knowledge and experience in this particular area with the webinar participants. They talk...
Have you ever heard of the call tracking feature dynamic number insertion? If you haven’t, it’s not a big deal, because not many online marketing agencies have and use it combined with A/B testing to push their clients’ conversion rate up. But what is this dynamic number insertion feature of call...
