Katie has 15 years of experience in senior marketing roles for Speero/CXL and Dept, currently a freelancer marketing consultant on content & PR for digital agencies, SAAS, and CRO businesses. Founder of Antiquote, a place to find diverse business voices to feature in your content and custodian of NoWankyBollocks.com a tell-all interviews with people across the Marketing & Advertising industry. Outside of work she loves to explore the world and has been living across Asia for the past years.
The playbook of converting more traffic to drive revenue for business growth is flawed. Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. Sure, you can spend more on acquisition and grow revenue but at...
If you’re after a navel-gazing article about future possibilities or hunches on what might become mainstream, then sadly, dear reader, you’re in the wrong place. We spoke to experts who work on Shopify stores day-in-day-out to see what’s already on the horizon, impacting businesses like yours. We’ll delve into...
