Jason is an experienced digital marketing professional with over 20 years of experience. His main expertise is in Conversion Optimization, with over 15 years of experience building and running optimization programs and helping clients get the most out of their website strategy with innovation, experimentation and data. He has a history of working at Adobe and helping clients like REI, FedEx, Delta, Marriott and Disney. Through years of experience in this space, Jason's approach is very holistic, high level strategy and then breaking it down to concrete tactics and goals that will push the strategy forward. With the right mindset and strategy, the tactics, campaigns and goals can fall into place.
In Shakespeare’s play Henry V, Henry is with his men, and they are outnumbered by the French. It’s the famous battle of Agincourt. A man comes rushing in and tells Henry that the French are set and ready to march. Henry replies, “All things are ready if our minds...
