Iqbal Ali is an experimentation consultant and coach who empowers product teams to run successful experiment programs. With over 20 years of expertise in UX design, development, data, and optimisation, he helps his clients improve the quality and velocity of their experiment programs. He is also the author of the "CRO Tales" comic series on LinkedIn, self-published comics creator and graphic novelist.
Are you using AI to analyse customer feedback, surveys, or other forms of unstructured text data? If so, then you’ve likely already faced the limitations of “context windows”, whether you know it or not. These hidden constraints undermine the accuracy and validity of your insights, especially when dealing with...
LLMs don’t think. They’re mimics. And, like jazz musicians who spend years listening and absorbing patterns and then riffing on these patterns to create something new, so too do LLMs generate text based on their extensive training dataset. The good news is that this mimicry is programmable. By feeding...
Imagine we gave a classroom of students an essay topic and asked them to explore it however they chose. How diverse would we expect the finished essays to be? Pretty diverse, right? What if we instead gave the class a sample essay about the same topic and asked them...
What do you think of AI content? Impersonal? Generic, bland, inauthentic? There are many prompting guides out there, most of which focus on single prompt content generation, whether it’s generating articles, stories, poems, art, or video. You name it, there’s a supposed “magical prompt” to create something cool. But...
We all want to make good data-driven decisions from our experiments. After all, that’s why we run experiments in the first place. But how many of us actually feel confident navigating the complexities of p-values and standard deviations to make truly well-informed and confident choices from our test results?...
