Disha is the content crafter at Convert. She's passionate about CRO, invested in learning more about marketing and committed to at least 2000 words of great writing, every day.
“Hey there 👋 I’m a Bottybot! How can I help you?” I don’t know which websites you’re going to visit today … but you’ll end up visiting at least one where you’ll hear a *Pop* sound and a bot will start “talking” to you. … Offering you pre-sales support....
Note: This post is a part of our CRO Month 2019. Share it with the #Optimizein28Days to promote optimization awareness and how CRO can help businesses thrive. A couple of days ago I was browsing Facebook. Amidst the usual fare of cat images and babies toddling, I found myself...
When it comes to running CRO experiments, you can choose among four types of tests: A/B tests, split tests, multivariate tests, and multipage tests. Each of these tests has its own strengths and limitations. And unless you choose the right test for your experiment, making conclusive data-backed CRO decisions...
About one-third of all internet users use YouTube. Which makes YouTube an excellent social media marketing channel for any business to reach its target audience. Its availability in 80+ countries and its accessibility (in over 75 languages) account for a massive one billion hours of video consumption every day....
Most CRO experimentation tools don’t disclose their pricing information upfront. So … from the time you contact a CRO solution’s sales team to the point when you’re ready to make a purchase, you end up investing between 1–3 months, if you’re a small business, and about 4–6 months, for...
Whether it’s driving sales, boosting engagement, or getting repeat business, emotion driven marketing is acing in every industry. In fact, a company’s emotionally engaged customers spend two times or more than its emotionally non-engaged customers. Not just that, emotionally engaged customers also actively promote the brands they’re loyal to...
