AI Use & Pricing Trends in Experimentation & Full Service Agencies · 2026 Edition
On the surface: you feel your agency is behind. The story in numbers: 100% of agencies use AI. Only 9% have turned it into an edge.
You're simply sensing the start of a unique great divide. Grab our 2026 report for the ground reality of AI use in agencies.
Lands September 14 · — days
No spam. No webinar funnel. Just the report, the day it drops.
What We Got Right In 2025?
Research led by Craig Sullivan, supported by Convert and Speero.
Sneak peek · 01
say AI is commoditizing a meaningful part of what they sell.
say they hold a human advantage AI won't replicate.
hold both views simultaneously. Meet: The Held Paradox.
The same firms are accepting the erosion while betting everything on the part AI can't touch. The paradox impacts this aspect the most: your pricing list.
81% of agencies raised or held their rates this year. The AI intensity: more tools, more tasks, agents in delivery, bigger cycle-time gains - shows no link to pricing power at all. The agencies charging more aren't using more AI. They're doing something else entirely.
More AI doesn't mean higher prices
Every interval crosses zero — no measure of AI intensity links to pricing power.
Kendall τ-b with price direction · bars = BCa 95% CI · Agency & Consultancy Research 2026
This report holds 100+ data points about AI. Ironically, its biggest lesson is that talking about AI isn't a strategy. So we ask one thing of every reader:
I solemnly swear not to talk about AI for more than 5 minutes at a time. I will not open client calls with my prompt library. I will not say 'agentic' at dinner. I will read the data before I panic — and definitely before I pivot.
The report hits your inbox September 14. Your oath is active immediately — we're watching the clock.
The AI maturity funnel: adoption → advantage, and where 91% stall
The Held Paradox, resolved into a business model
Why prices rose — and the one place AI touches price (it's on the way down)
What actually scales test output (hint: it's not AI)
The four moves the smart agencies are making in 2026
Lands September 14 · — days
Second annual edition · 55 agencies & consultancies · Survey + leader interviews
Research: Craig Sullivan · Brought to you by Convert & Speero
