Educational Series
CRO tech churn is ridiculously high. 74% of this churn is voluntary. Optimizers choose to leave. Avoid becoming a part of the stat. Take buying slow.
The 6 Mistakes
It’s roulette rigged by the marketing budgets of big brands.
What you think you need is often dictated by the narrative in your echochamber. Move beyond it!
Involve stakeholders early… Listen to your dev team. They are your partner.
Perfect match! For today? How about in 2 years? Account for not just where you are, but where you’re headed.
Flip the story. Interview your prospective vendor. Ask: “What is your greatest weakness?”
Don’t start one unless stakeholders are ready to engage. Remember, you should explore the tool’s reality, not be lulled by shiny marketing promises.
Your Guide
Ruben has been experimenting for 15 years. He has consulted with 50+ brands and is a best-selling course creator. We built this 3-part video series with Ruben using his decades of discernment to decode why "fast buying" feels easy but causes real harm to optimization programs long term.
15 years experimentation
50+ brands consulted
Bestselling course creator
15 Years of Wisdom · 15 Minutes
Three focused videos. No fluff.
Designed to help you buy the right tool — and stop churning.
Video 1
"AI tools can give you different answers within days, depending on model updates, prompts, or training data"
Video 2
"Mature tools are honest about what they don't do well. If everything sounds perfect, it could be a red flag."
Video 3
"Do not start a free trial just because it's available."
Next Step
Once you’re ready, you can check out our tools comparison widget.
Latest pricing, features, and merger-acquisition flags for Convert Experiences, Optimizely, VWO, Kameleoon, Dynamic Yield, Intelligems, Amplitude and more.
Between 2012 to 2016, CRO may have been a lone optimizer’s game. 2025 research by Speero shows that aspiring, progressive, strategic and transformative experimentation programs all have a mix of dedicated in-house experts and agencies. This is why your A/B testing tool of choice must accommodate stakeholder needs. Another factor that makes slow, thoughtful buying the right choice is the emergence of privacy as a critical decision-making factor. A randomly-chosen, cheap tool is not worth the fines you have to pay later.
Also, pausing to think of how your experimentation program is likely to grow helps identify requirements that support scaling without switching.
LLM results aren’t consistent:
https://sparktoro.com/blog/new-research-ais-are-highly-inconsistent-when-recommending-brands-or-products-marketers-should-take-care-when-tracking-ai-visibility/
AI productivity isn’t proven:
https://cmr.berkeley.edu/2025/10/seven-myths-about-ai-and-productivity-what-the-evidence-really-says/
Fast buying and equally swift churns destabilize optimization programs.
In Ruben’s own words:
Fast buying undermines stakeholder trust because the decision is made without involving the people who will actually use the tool or be affected by it.
When developers, analysts, or product teams are not consulted, they may later discover that the tool does not fit their workflows, technical setup, or reporting needs. This creates friction and resistance because the choice feels imposed rather than shared.
It can also damage long-term confidence in experimentation. If the tool causes technical issues, poor data quality, or requires switching later, stakeholders may question the original decision and become more skeptical about future experimentation initiatives.
In short, rushing the purchase may save time in the moment, but it risks losing the alignment and support that experimentation programs depend on.
Ruben de Boer
Connect with Ruben on LinkedIn: https://www.linkedin.com/in/rgdeboer/
We don’t mean slow for the sake of going slow. Thorough and thoughtful research pre-shortlist is the recommendation. If you need a data-backed framework, borrow from Wynter’s research:
Why should you trust us? Convert Experiences (also known as Convert.com) has been the preferred A/B testing tool of mid-sized teams, CRO agencies and Ecom stores with more than 15M in annual revenue for almost 16 years now.
We’ve optimized 40,000+ websites. And run 400,000 tests on our platform. We are ISO 27001 compliant. We are SOC-2 compliant. We are GDPR and CCPA-ready. We allow you to speed up every aspect of your work with careful AI integration through our MCP servers. Without compromising what actually drives testing: statistical rigour and transparency.
