Software Integrations


Smartlook is a qualitative analytics solution that enables complete user journey & engagement analysis for websites and mobile apps. On websites, Smartlook achieves this by collecting user data via simple Javascript snippet. 


The script collects core browser telemetry data and user client data. Smartlook then processes the data and enables user evaluation within the unique feature set; including, full customer journey recordings, events, funnels and heatmaps. Additionally, Smartlook allows for advanced data collection via Smartlook API, like: custom events, custom click props and user identification.

For each experiment, the integration uses custom track events to pass along the experiment name and variation name that the visitor is currently bucketed into (if any).

Instructions of the integration: 

  • Add Tracking Code Snippets
  • Enable Smartlook API
  • Send Events to Smartlook
  • View Convert Data in Smartlook


  • Easy installation of A/B testing (no coding required)
  • Testing on categories and specific pages by select these in Convert Experiences (we sync all names)


  • Tracking Code


Smartlook Integration Screenshot - 1
Smartlook Integration Screenshot - 2
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Hypothesizing Experiments
Coding and QA of Experiments
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