Software Integrations


Integration of mParticle with Convert Experiences makes it simple for marketers and product managers to leverage user behavior data from web applications and sites to create personalized digital experiences based on data insights.


For each experiment, the integration can pass along the experiment name/id and variation name/id that the visitor is currently bucketed into (if any).
Instructions of the integration:

  • Add Tracking Code Snippets
  • Send Custom Events
  • See Convert data in mParticle Live Stream


  • All your test data available in your analytics tool for advanced analytics


  • Tracking Code


mParticle Integration Screenshot - 1
mParticle Integration Screenshot - 2
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Managing Marketing Team
Managing Tech Team
Hypothesizing Experiments
Coding and QA of Experiments
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