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Software Integrations

Hotjar Integration

Hotjar A/B Testing: Directly Pull Hotjar’s Heatmap, Poll & Recording Insights to Your Convert Experiences Dashboard

Overview

Hotjar is the only tool to truly combine analytics with feedback. This allows Hotjar to connect the dots between these two areas allowing you to understand “why” your visitors behave the way they do and to see how visitors are really using your website by collecting user feedback and turning more visitors into customers.

While that sounds impressive in its own right, you can take the optimization of your website a step further through Hotjar A/B testing, where you can build on the insights mined by this tool and generate bigger conversion lifts by validating ideas through Convert Experiences.

With the one-tag Hotjar integration, Convert Experiences brings new ease and clarity to full funnel optimization.

HOW TO INTEGRATE CONVERT EXPERIENCES WITH HOTJAR?

Integrating Hotjar with Convert Experiences allows you enable all Hotjar features within your Convert Experiences account.

Set up Integration:

To integrate the two platforms:

  1. Add Convert Experiences Tracking Code to your website
  2. Add Hotjar Tracking Code to your website
  3. Enable the Hotjar integration in your Experience Summary screen (under Settings section)
    (For more detail, read the full step-by-step instructions here).

Verify Integration

Once the installation is ready, verify the setup by installing the Convert Chrome Debugger:

What Data is used?

After the integration is enabled, every recording in your Hotjar account will be tagged so: “Convert: AAA – BBB” where:

  • AAA – the name of the experiment limited to the first 20 characters or the Experiment’s ID as found in your Convert account, depending on whether you have data anonymization enabled or not;
  • BBB – the name of the variation limited to the first 20 characters or the Variation’s ID as found in your Convert account, depending on whether you have data anonymization enabled or not;

Inside your Hotjar account, you can filter the recordings based on a certain Experiment – Variation pair to analyze visitor behavior when served a particular variation:

THE BENEFITS OF THE CONVERT EXPERIENCES – HOTJAR INTEGRATION:

The sky is the limit when Hotjar A/B testing is concerned. When you leverage the power of Convert Experiences with the insights mined by Hotjar, you can:

  • Understand why prospects leave your website, with the help of subjective data that they can share through engaging polls and surveys. This gives you the ammunition you need to make tangible copy and strategy changes to A/B test on your site and entice the right browsers to stay.
  • Understand why promising tests fail. Visitor recordings by Hotjar are short, privacy-compliant recordings of anonymous user actions on your site. While these recordings can’t help you identify individuals, they can help you see first hand what is stalling conversions. Say, you have a hypothesis that your checkout page is not performing as expected because of the lack of trust signals. So you add banners with your refund policy, and a few extra assurances of payment processing security. But Convert Experiences shows that the control is actually winning against the variation(s). The inclusion of Hotjar at this stage can remove the confusion and show you why visitors are choosing to complete less sales, even with a pronounced presence of trust signals.
  • Boost chances of content engagement. Hotjar heatmaps are great indicators of site areas that are popular, and areas that do not draw eyeballs. Combine this with the fact that your browsers and visitors use different screen sizes and resolutions to experience content on your site and you suddenly have a unique use for heatmaps. They can help you identify site areas that perform the best for certain segments using particular devices, and you can use this information to personalize experiences for your audiences through Convert Experiences or Nexus™.
  • Make form submissions soar. Forms are tricky because sometimes more fields can actually commit people to filling them out because of the time already invested. And sometimes fewer form fields win! It all boils down to the context of the form submission. With Convert Experiences and Hotjar working in tandem you can set up a multivariate experiment to create form variations with several tweaks in each version, and then use Hotjar recordings to eliminate the fields or the navigation that is stumping your traffic.
  • Make form submissions soar. Forms are tricky because sometimes more fields can actually commit people to filling them out because of the time already invested. And sometimes fewer form fields win! It all boils down to the context of the form submission. With Convert Experiences and Hotjar working in tandem you can set up a multivariate experiment to create form variations with several tweaks in each version, and then use Hotjar recordings to eliminate the fields or the navigation that is stumping your traffic.

You can also ace Landing Page Optimization with HotJar A/B testing in conjunction with Convert Experiences. For a step-by-step full funnel optimization break-down, please reference this blog.

NOT SPECULATION. THIS INTEGRATION DRIVES SUCCESS:

Using the unbeatable tag team of Convert Experiences and Hotjar, Splitbase, a Convert Premium Partner, was able to improve conversions by 27% and “add to cart” actions by 13% for the popular online productivity tool seller BestSelf Co.

Read the success story

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