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Conversion Rate Optimization is evolving. It has stepped up from playing around with form elements to uniting teams around downstream metrics like retention.
So why do you keep reading blogs by tool vendors that glorify a huge investment in software as the antidote to literally EVERY CRO problem out there?
--- Yup.. We are Convert. We sell A/B testing tools. Yet we understand we are a hammer. Only as good as the people using it! ----
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Think like an optimizer. Treat data with respect. Embed an experimentation mindset. Align testing with tangible business goals.
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