We are Convert. Our apps help optimize your site for better traffic experiences. But we’re also a Conscious Business. Which means we optimize our positive impact on the world, promote sustainable practices, and create a community for doing long-term good.
For me being Conscious is about being intentional. We strive to act with purpose at every level. Whether that's about how we speak to each other, give feedback, make decisions or take action. Acting as a conscious business means we have thought of others and have an awareness of the world around us — and we care about that through our actions; privacy, the planet, gender equity, inclusion.Morgan Legge Conscious Business, Convert.
A Conscious Business is conscious of its team’s wellbeing. I focus on nurturing members on their unique, individual journeys. Values like happiness and personal growth are just as important as our KPIs. Having Converters happy, and growing and chipping in their piece is of utmost importance. We walk our talk of #TeamOverTools by valuing how different PoVs from our team can see and solve a problem - faster and better.Dennis van der Heijden Co-Founder, Convert.
Designing products with built-in privacy isn’t just about regulations (like GDPR, CCPA, VCDPA); it also happens to be about taking the moral high ground. At Convert we’ve led the conversation on privacy in analytics & testing from Day 1. We’ve built a robust Privacy First tool by giving our customers control of their own data and holding ourselves accountable to taking care of them.Dionysia Kontotasiou Privacy, Convert.
Finances haven’t always integrated with being Conscious. We’ve changed that at Convert. For me it’s all about prioritizing and funding initiatives that truly support our purpose of building great experiences for our users and the future. It’s challenging and unique. And I love the responsibility.Marlon Jansz Finance, Convert.
Being Conscious in “digital marketing” is a no-brainer. It means embracing vulnerability and transparency, even if the market is gating everything. It means creating content for real user queries. And most importantly, it means collecting and processing data solely to help our community access the information it needs to move forward. Nothing more.Trina Moitra Marketing, Convert.
We only work with other Conscious Businesses. Period. The Convert Experiences script does not run on sites that spread hate, divisinesess, prejudice, and violence. We put each lead we acquire through a comprehensive Conscious Business check that covers several criteria.Explore Our Criteria
We Don’t Pursue Leads That Violate Conscious Business Principles
We’ve Educated Our Certified Partners About Being Conscious
We Shut Down Trials That Violate Conscious Business Principles
We Use Our Conscious Community to Find & Support Projects That Matter
We offer special discounts to NGOs. Please get in touch with us at firstname.lastname@example.org to talk about your optimization requirements and to join our ecosystem of Conscious Businesses.
Profits won’t save the day for us. Or the next generation.
The truth is, we’ve exploited the planet.
Businesses rarely care about polluting our home and plundering limited resources.
Convert is run by folks who are passionate about leaving an altruistic legacy that’ll span lifetimes. This is why we’ve embedded sustainability in everything we do.
We’ve allocated a percentage of our MRR to buy carbon offsets for our goal of being 100x Carbon Negative. This ties our purpose to our revenue.
We use GROW for feedback and plant trees as Converters improve. We thank our partners and contributors by planting trees with TIST. We’ve also gamified our marketing.
Convert’s fully remote. So we love our meet-ups. But we’re aware of how traveling contributes to carbon emissions and have an ongoing project to reduce member footprint.
Our servers are carbon neutral. We incentivize team members to buy refurbished equipment instead of new items.
Towards being 100x Carbon Negative. This means Convert will take away more emissions from the atmosphere, than it adds through its operations. We also want to plant 1,178,600 trees so that the next generation can walk in shade between Montreal and Cancun - two locations that have left a big impact on what Convert is and does.
Convert donated to spay and neuter street animals. This prevents overpopulation and the inevitable mistreatment that follows.
Convert made ongoing contributions to the ONIL stove program. These stoves are a climate positive alternative to open fires and reduce wood usage by up to 70%.
Converters rolled up their sleeves and got to work rebuilding this hub of the local Cancun community. Jungle plants were used to create an oasis that gives shade from the sun.
Women are under-represented in tech and in SaaS. Convert donated funds and distributed tickets to the Ada’s List Conference which is key in connecting women in digital.