Hype Digital put the first tests for South African retailer Ackermans live 18 days after research began, and 85 experiments have been built in Convert Experiences in a mere 12 months.
At Ackermans’ ecommerce, product, UX and marketing each had a view on the site. They now have a shared way to decide what drives true growth.
The program in numbers
| Number | What it measures |
| 18 days | From the start of research to the first live tests |
| 8 | Test concepts run by day 90, across the homepage, navigation, product pages and cart |
| 85 | Experiments built in Convert Experiences in 12 months |
| 24.45× | Modeled program return |
[**The 24.45× figure is a modeled annual return against program cost for Sep 2025 to Sep 2026. It assumes each winning test is implemented permanently and its lift holds, with 50% depreciation applied over 12 months. It is a projection, not realized revenue ]
Where Ackermans started
Ackermans had ambitious goals for its online store and a team full of ideas for reaching them. Ecommerce, product, UX and marketing each had a view on how the site should look, with the most prominent site spaces being the most hotly-contested.
What the business wanted was a faster, more reliable way to learn which ideas were worth building.
What Hype Digital did
- Researched before testing. Contentsquare showed how shoppers used each page: what they tapped, how far they scrolled, where they hesitated and where they left. Journey analysis showed where routes between pages broke down. GA4 added the ‘funnel by device’ insights. Every insight was logged and turned into a test idea.
- Checked the measurement. Hype Digital set up Convert Experiences, connected it to GA4 and ran two A/A tests to prove measurement accuracy and to cultivate trust in the results.
- Wrote every hypothesis the same way. An observed behavior, a proposed change and a reason to expect it to help. The first one: if mobile shoppers can find what they came for more easily, more of them will go on to browse and buy.
- Judged tests on the measures the business uses. Revenue and conversion rate are how Ackermans judges its site, so every test was judged on them too. A change that earned more clicks but moved neither was not counted as a win.
The role of Convert Experiences
| Where it helped | What Hype Digital reports |
| Quicker time to validation | An idea is proven or dropped in a matter of weeks. |
| Tested against the live user base | Every change is shown to real shoppers on the live site, split evenly between the current version and the new one. |
| No waiting on development | Tests are built and launched in Convert Experiences without a change to the Shopify theme, so an idea does not join the development queue. |
What changed for the team
Testing gave ecommerce, product, UX and marketing a shared way to decide. An idea is shown to half of shoppers, measured, then kept or dropped based on the result.
A G2 reviewer who tests frontend updates on the Ackermans website describes the effect:
Convert has simplified our development process by making it easy and quick to test frontend updates on the Ackermans website. It helps us get real customers to actually use those changes, so we can validate a hypothesis and reach a data-supported conclusion fast.
Melusi Khumalo, in a G2 review of Convert Experiences
More Program-Wide Case Studies:
| 90 days, exhaustive research and a 58% jump in conversion rate for a major tech retailer. With 180 Marketing | 10x ROI from the experimentation program. A case study reveal by Cro Metrics and Hivelocity. |
Hype Digital Used the Convert Experiences MCP Server to Build an Always-On Reporting Dashboard for Clients: https://www.convert.com/blog/ai/hype-digital-builds-nucleus-claude-convert-mcp/
Hype Digital is South Africa’s leading conversion agency, helping mid-market and enterprise brands turn more of their existing traffic into revenue. They combine A/B testing, analytics engineering and paid media to find what actually moves the needle, and they’ve done it for brands like Ackermans, OneDayOnly and Hertex Haus. Their approach is built on data, not opinion, and every recommendation made is backed by evidence from real experiments.
Convert Experiences is the preferred A/B testing & personalization tool for lean growth & marketing teams, CRO agencies, and brands in tightly-regulated industries like insurance. GDPR-compliant, CCPA-ready, ISO 27001 and SOC-2 certified, it offers easy consent management, only first-party cookies, in-app warnings to maintain privacy, anonymization, data segregation and more at publicly-listed, affordable prices.