Digispot

Convert Helped Digispot Boost Add-to-Carts by 11% with a Redesigned Product Page

  • Industry: Ecommerce (Wooden Toys & Baby Care Products)
  • Site Area Tested: Product Pages
  • KPIs: Purchase Conversion Rate, Add to Cart Rate, Monthly Revenue
  • Convert Features Used: A/B Testing, Visual Editor, Code Editor, Advanced Goals, GA4 Integration

The Challenge: Shoppers Not Converting to Buyers

Mamabrum, a well-known ecommerce retailer that sells wooden toys and baby care products from Warsaw, Poland, had a problem.

Despite their carefully curated product offerings and good traffic, their visitors weren’t converting as expected. They browsed through the store’s products but often left without making a purchase.

Digispot, a CRO agency, was brought in. They conducted qualitative and quantitative research through Google Analytics analysis, expert reviews, and customer support interviews.

They looked for conversion bottlenecks in the store. What drove users to convert, and what stopped them from converting? 

Here’s what they found:

  1. Product card was a significant cause of the visitor drop-off, indicating a great potential for product page optimization
  2. The product page, being unclear and not easy to understand, was affecting the brand’s credibility. It needed a simplified, more attractive, and clearer design.
  3. The information on the product card was duplicated, causing ‘information chaos.’

These led to the hypothesis that:

If the product page is designed to improve the clarity of the product and the credibility of Mamabrum, then the conversions will increase since web visitors will find it easy to access the essential information they need to convert without being overwhelmed.

The Test: The Simpler the Product Page, the Better

The main focus was optimizing Mamabrum’s product pages to remove friction and encourage add-to-carts and purchases.

The Control

This was the original Mamabrum product pages without any changes. It ran alongside the treatment for 5 weeks to achieve sample size.

The Treatment

It was redesigned according to the hypothesis and served to visitors for 5 weeks alongside the control.

The test was launched in Convert Experiences. It ran for both desktop and mobile users from all traffic sources, split 50/50 between the control and variant.

Here are the test stats:

Testing ParameterValue
Number of Variants1%
Statistical Significance Threshold0.1
Power80%
Minimum Detectable Effect (MDE)5.65%
Original Sample Size Determined148,436
Actual Number of Visitors Who Saw the Test148,710
Traffic Split50/50

The Result

MetricPre-TestPost-TestImprovement
Revenue Conversion Rate3.63%3.85%+6.03%
Add to Cart Rate+11.64%
Estimated Increase in Monthly Revenue+38,656.26 PLN

Learnings from this Winning Test

The success of this test shows how improving an online store’s product page performance by simplifying clarity and ease of navigation translates into tangible revenue improvement.

Here’s what you can learn from Digispot’s work:

Digispot

Digispot is a Polish CRO agency that helps transform online visitors into loyal customers. They excel in designing, A/B testing, and optimizing ecommerce websites to drive substantial revenue growth.

Convert’s aim is to create great experiences - for now & future generations. The only Climate Neutral Certified A/B testing platform out there, we have created a robust, affordable, feature rich testing platform that’s been an industry favorite for a decade.

But we are not in the business of optimization for profits. We are optimizing for the greater good with a Conscious Business approach, and the will to speak up for changes that will make the CRO space and the world better.

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