Frank is an editor and author, passionate expert on topics such as blogging, digital marketing and self-education. He also loves traveling and speaks 4 languages: Spanish, French, German and English.
Digital attribution, media mix modeling, attribution modeling — these are connected to a much bigger and very important notion in marketing collectively known as customer behavior modeling. Though it might seem easy, there are actually some complex aspects to each of these that every marketer, entrepreneur, and business owner should...
Once upon a time leads were thrilled by emails in their inboxes. And emails with their “first name” to add the icing to the cake. That was the rudimentary beginning of personalization. A ploy to get prospects to feel more comfortable and familiar with a business by leveraging the classic...
