About Us

We've been in business since 2008
Look at our journey and milestones along the way.

mid-2008
Economical Crisis Hits Founding Team
Founding team works on a lead-generation project from Europe (Romania and The Netherlands) losing 50% of the unique visitors and increasing conversion by 110% in six months using personalization and behavioral targeting.
mid-2008
Apple iOS App Store Opens
One year after the first iPhone was launched Apple brought it's own and third party application to the first iOS App Store.
end-2008
Convert Insights Starts
After meeting for the first time in five years the two founders Claudiu Rogoveanu and Dennis van der Heijden become partners and develop the first platform
end-2009
Great App Reception
After first Convert Experiments (then called Reedge) add the 500 users to the public beta of testing and targeting suite. Many online marketers jumped at the opportunity to work with our visual editor and leave Google Website Optimizer behind.
end-2009
Earth 2.0 Discovered
Astronomers discover GJ1214b, the first-known exoplanet on which water could exist. We realised the market for our product was bigger than our planet.
mid-2011
Open for Large Agencies
The A/B testing platform opened up for paid users and with that the larger agencies joined our testing tool that by that time was already used on thousands of sites and tests.
end-2011
Extra Growth Support
With hundreds of users Convert Insights receives funding from Alta Ventures to open a development office in Mexico. With this backing the company was able to add more development resources and travel to meet clients from all over the world at conferences with a sales team.
beginning-2012
Paul Alhstrom joins the board
Paul Alhstrom a serial entrepreneur with a passion for building companies and author of the lean startup book "Nail It then Scale It". Prior to vSpring Capital and Alta Ventures, Paul founded and served as CEO of Knowlix, a venture-backed knowledge management software company aimed at the customer support market, which he successfully sold in 1999.

Leadership Team

Claudiu Rogoveanu

Claudiu is the co-founder and CTO of Convert Insights. Claudiu works in silence on the most powerful and reliable cloud infrastructure. Claudiu is inventor and pending patent holder of an technology that allows websites to test without users realising they participate in the test. Under his command Convert Experiments (the A/B testing product) was able to offer plans up to 50 million pageviews without a blink.

Dennis van der Heijden

Dennis is the co-founder and CEO or Convert Insights with years of experience in internet marketing and sales since 1994. Sales and marketer since the age of 6 moving on to training network and software experts since the age of 18 as entrepreneur he saw the importance of A/B testing and behavioral targeting when running his previous online lead generation company that served clients like Microsoft and SAP.

Paul Alhstrom

Paul is a serial entrepreneur, investor in US and Mexican high potential companies and author of the book "Nail It then Scale It". As part of the board of directors Paul assist Convert Insights in the growth strategy. Paul is partner in the venture capital fund Alta Ventures that invested in Convert Insight Inc.

Meet Convert Insights Live

We visit most of the major worlds conferences in our field. If you want to see us live on webinars follow the Convert Academy webinar mailinglist. You can also find us at the following conferences and sites as masterclass teachers, speakers, exhibitors or social network tigers.

Virtual Meeting of Convert Insights™ Team

Want to hang out with us and have no time to visit us at the above conferences? We've got some digital spots you can find us. The top conversion, analytics and coding experts gather in the following LinkedIn groups and so do we.

100% eCommerce Conversion Optimization
B2B Conversion Optimization Network
Consumer Marketing (BtoC) Conversion Optimization Network
Conversion Rate Optimization Pros
E-Commerce Conversion Analyst
Google Analytics
jQuery UI
TechCrunch
Magento Users Group
test
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