Bye Bye Tactics.
Hello Strategic Experimentation.

Testers are using the power of experimentation to answer big business questions. How about you?

Increasing sign-ups and boosting registrations has its place.

Looking for opportunities to plug revenue leaks is a noble cause.

But that’s not where testing should stop.

In fact, the winds of change are already sweeping the “Conversion Rate Optimization” industry.

Those who don’t appreciate the difference between experimentation with a long term strategy and near sighted short term testing will be left behind.

It’s time to shift. And we want to help you get there.

Here is a collection of resources that will guide you to think, strategize, and execute like the professionals who are the future of optimization.

Let’s go!

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Start With Classics

We’re giving away digital copies of best-sellers like Conversion Fanatic, Influence, 100 Things Every Designer Needs to Know About People, and more.

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Start With Classics

Get The Brief

This one’s from Speero - arguably the best optimization agency in the world. Read their bi-weekly, curated newsletter for a synopsis of top notch optimization content, broken down by Process, People, Tools & Culture.

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Journey Into The Future

See how experimentation can mature almost all spheres of a business. Follow Jonny Longden of Journey Further for a simplified snapshot of what weaving experimentation into strategy is starting to look like!

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Jonny Longden

Get Certified

Without hours of dry theory lectured at you. CXL mini-degrees are incredibly hands-on. Structured by people who’ve spent decades learning and working their way to the top. Skip hundreds of rookie mistakes.

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Decode Ux

Why do people rage click on buttons? Why is contrast so important? Premature error validation? UX is half mind reading, half art meets science. And it’s wholly essential that you master it. Do so based on solid research conducted across industries.

Visit NN Group
Nielsen Norman Group
Mind-Map Series

Clone The Brain

People make or break an optimization program. We’ve got a shortcut for you. Emulate the way badass testers think about their work. Go from rookie to real optimizer, blazing fast.

Follow Mind-Map Series
Always working to improve outcomes.
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Hypothesizing Experiments
Coding and QA of Experiments
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