Compass - Overview

Test the Right Ideas, the Right Way for Bigger Conversion Lifts

Don’t let the learning from expensive optimization campaigns go to waste. With Convert Compass you can generate credible hypothesis, prioritize experiments and organize insights for a more mature CRO program.

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KEY BENEFITS COMPASS WILL OFFER:

Hypothesis Generation

The worst thing you can do is not test. The next worst is test based on gut instinct. Hypotheses make or break optimization efforts. With Compass you collect data from user testing, heat maps, surveys, analytics tools and more to identify real improvement opportunities that have a tangible impact on your bottom-line.

Robust Prioritization

Don’t fall in love with your ideas. Convert Compass kills test narcissism. It prioritizes hypotheses based on factors like complexity of implementation and potential pay-off to funnel your optimization dollars in the right direction.

Actionable, Iterative Learning

A test doesn’t end with a winner. For optimizers it ends with learning. Experiment data should feed hypotheses generation. And now it will. Convert Compass thoroughly examines the output of tests, documents learning in a central repository and leverages it when finding the next big idea.

Privacy Compliance

Convert Compass follows the same roadmap as Convert Experiences - one of the only a/b testing tools that doesn't store personal data. What does this mean for you? You get the insights and hypothesis assistance you need for mature testing, without privacy complications.

BRAND CONVERT IS A LEADING INDUSTRY EXPERT IN THE FIELD OF OPTIMIZATION

10 years. 30 billion tests & personalizations by the biggest brands

Make Learning from Your A/B Tests and Testing Truly Profitable Ideas a Breeze. With Compass it is Possible

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