Webinar Tim Ash – Pay Attention: Understanding the Brain’s Need for Novelty and Shortcuts

About

Author and conversion rate expert Tim Ash of SiteTuners took us for a wild ride through neuroscience to learn how the human brain functions, perceives the world and makes decisions. By understanding how your customers’ minds treat incoming information you will be better equipped to create landing pages and marketing messages that influence website visitors to complete your conversion action.

THIS WEBINAR WILL COVER:

  •  Your three brains (and which one is really in charge)
  • how your visual perception affects your online experiences,
  • key findings from neuroscience and psychology that can skyrocket your conversion rates.

You’re sick of having webinars thrown at you from every company you’ve ever opted into an email from.

You’re tired of hearing the same old CRO advice regurgitated, over and over again, citing inflated numbers from unsubstantiated case studies.

We know.

We’ve been there.

And despite our webinar fatigue: we’ve got to be honest, we’re really, really excited about these talks.

We know you’re not going to give up your lunch break to learn—yet again—that sliders are ineffective or your forms should have less fields.

But we hope you’ll take under an hour to learn about some truly groundbreaking ideas about how your customers tick.

Your Presenters

Tim Ash

Tim Ash

CEO of SiteTuners of Site Tuners

Tim Ash is author of the bestselling book Landing Page Optimization, and CEO of SiteTuners, a firm that specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b and multivariate test plan creation, and client training/mentoring. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

Over the past 15 years, Tim has helped hundreds of US and international brands improve their web-based initiatives, including Canon, Google, Expedia, CBS, Sony Music, Facebook, Nestle, Verizon Wireless, Texas Instruments, Cisco, and Coach. Tim is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference – a worldwide conference series focused on improving online conversions. He has published hundreds of articles about website usability, best practices in landing page design and tactics to improve website conversion rates, and he is the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

DENNIS VAN DER HEIJDEN

CEO of Convert

The CEO of Convert, Dennis has years of experience helping CRO agencies accelerate client outcomes and make the most of Convert Experiences - one of the fastest, blink free enterprise A/B Testing tools in the market.

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