Richard Farr is certified as both a Google Analytics Qualified Individual as well as a Google Adwords Qualified Individual. With a Masters Degree in Economics from Florida State University and a background in Quantitative Finance, he brings mathematical engineering to Pay Per Click and Web Analytics. He has decreased the cost per lead on multiple Adwords accounts by over 60% by conducting ongoing split-testing.
Duration: 0:45 hr.
When CRO comes to mind, we often think of strategies like landing page tweaks, testing different images or changing the colors of call-to-action buttons. It’s time to push the slicing and dicing aside and focus on where the money really is- your traffic!
This webinar is hosted by Convert + Click Advisors
The Unknown Side of CRO: Trading Bad Traffic for Good