Tim Zuidgeest is a consumer psychologist and co-founder of ST&T Research. He believes that smart marketing comes down to asking the right questions, and asking the right questions comes down to knowing how your users think. At ST&T he’s big helped brands like Heineken and Nutricia get unprecedented insight into what makes their users press “buy.”
Tim Zuidgeest can read your mind.
He can read your customer’s minds (literally) .
And he’s going to show you how to do that too.
Him and his team at ST&T, use brain imaging to record how audiences respond to advertising, websites, and store environments. That, coupled with eye tracking, biometric analysis, emotional recognition, and behavior experimentation—create their unique approach to “neuromarketing.”
Neuromarketing means eliminating the guesswork. It means truly learning what pushes the “buy button” in your customer’s brain.
It means letting your experiments be guided by the same things that guide your users—and that’s what he’ll teach you how to do in this webinar.
Neuromarketing: Subconscious Forces that Make Audience Convert