#AgencyAccelerator Webinar

Neuromarketing: Subconscious Forces that Make Audience Convert

Tim Zuidgeest

Co-founder at ST&T Research

Tim Zuidgeest

Tim Zuidgeest is a consumer psychologist and co-founder of ST&T Research. He believes that smart marketing comes down to asking the right questions, and asking the right questions comes down to knowing how your users think. At ST&T he’s big helped brands like Heineken and Nutricia get unprecedented insight into what makes their users press “buy.”


Duration: 1 hr

Tim Zuidgeest can read your mind.

He can read your customer’s minds (literally) .

And he’s going to show you how to do that too.

Him and his team at ST&T, use brain imaging to record how audiences respond to advertising, websites, and store environments. That, coupled with eye tracking, biometric analysis, emotional recognition, and behavior experimentation—create their unique approach to “neuromarketing.”

Neuromarketing means eliminating the guesswork. It means truly learning what pushes the “buy button” in your customer’s brain.

It means letting your experiments be guided by the same things that guide your users—and that’s what he’ll teach you how to do in this webinar.

Key Takeaways:

  • An EEG neuromarketing brain scan in action—and the unexpected results from A/B tests based on neuro-scans.
  • What real, effective, neuromarketing looks like—and how you can use it to fuel your CRO efforts.
  • How you can use neuromarketing to create a stronger hypothesis—one that lines up with your users subconscious desires and anxieties.

This webinar is hosted by Convert + ST&T Research

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Neuromarketing: Subconscious Forces that Make Audience Convert

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