Most optimization drives start with tech. Rely on precision. And end with metrics.
But there is a missing piece of the puzzle that can be a gamechanger.
Lean In: “Real optimization advantage lies in testing continuously and …. testing with the same partner!”
Sounds easy enough?
Not really! Agencies and clients rarely set the right expectations, communicate transparently or see eye to eye.
Result – Poor numbers. CRO gets a bad rap.
Matt Scaysbrook of WeTeachCRO does something unique. His team not only runs tests for clients, it also helps them work better with agencies and ultimately optimize in-house.
And Matt is all set to reveal strategies that cement agency-client collaboration.
Episode #8 : The Missing Puzzle Piece to Profitable Optimization