With a background in neuroscience and computer science, Ian brings his knowledge of human behavior, human-computer interaction, and web design to the field of UX. As the manager of UX & Research at Mediative, he combines his skills in eye tracking, experimental design, and statistical analysis with his desire to provide clients with testing results that are both reliable and actionable. Ian enjoys the challenges of making interfaces as user-friendly as possible, and focuses his expertise on improving landing page experiences and conversion paths to maximize conversion potential and total campaign performance.
Duration: 1 hour
Conversion actions are different on mobile devices than on a desktop. Learn how people interact with hand-held devices and get practical tips you can leverage to address the challenges that exist when users try to complete a conversion action on a small screen.