Theresa Baiocco is the co-founder of Conversion Max, which helps mid-sized businesses increase the ROI of their online advertising with Pay Per Click Management, Landing Page Optimization, and Funnel Optimization. She has a Master's degree in Marketing from the University of Colorado and is Master Certified in Conversion Rate Optimization through Market Motive.
The reason most businesses are so concerned with getting “free” traffic via SEO and Social Media is that they haven’t figured out how to make their traffic worth more than what they pay to get it. In this webinar, you’ll learn strategies for making your traffic worth more by targeting the right visitors and getting them to convert. When you increase the value of each visitor, you can afford to pay for more of that traffic – which is exactly what successful businesses are doing. You’ll also realize why there’s no such thing as “free traffic”, so you’ll break the mindset of optimizing for quantity over quality of traffic.
Making Conversion Optimization Work for PPC & Landing Pages