Brendan Regan details out what it takes to build a successful optimization program, whether it’s “in house” or outsourced to service providers. He will discuss optimization in terms of the People, Process, and Tools you’ll need, and talk through popular industry service models and their pros and cons.
You’re sick of having webinars thrown at you from every company you’ve ever opted into an email from.
You’re tired of hearing the same old CRO advice regurgitated, over and over again, citing inflated numbers from unsubstantiated case studies.
We’ve been there.
And despite our webinar fatigue: we’ve got to be honest, we’re really, really excited about these talks.
We know you’re not going to give up your lunch break to learn—yet again—that sliders are ineffective or your forms should have less fields.
But we hope you’ll take under an hour to learn about some truly groundbreaking ideas about how your customers tick.
Brendan Regan is an Optimization consultant with over a decade’s experience in online marketing, user-centered web design, and web management/optimization. Some of his passions are marketing optimization, web design, copywriting, web analytics, testing, and conversion rate optimization. He’s a Google Analytics Qualified Individual, and has worked for two of the world’s premier, pure-play conversion optimization firms. He’s presented and been an expert panelist at conferences like Conversion Conference and Search Engine Strategies. He was also the Technical Editor for “You Should Test That!”, a book about Conversion Optimization.
He works with digital, marketing, and analytics agencies to add value for their clients in the form of web analytics, A/B testing, multivariate testing, and more. He also consults with companies that need to define an optimization strategy complete with priorities, goals, and tactics for execution.
The CEO of Convert, Dennis has years of experience helping CRO agencies accelerate client outcomes and make the most of Convert Experiences - one of the fastest, blink free enterprise A/B Testing tools in the market.