# Webinar

How Site Speed and Improves Impacts Conversions, User Engagement & Revenue

Lucy Orloski

Speed Specialist at Yottaa

Lucy Orloski is a career conversion marketer, first running large-scale SEM campaigns then spending years helping businesses increase conversion rates at HubSpot and now works at Yottaa, a venture-backed Boston web performance software company.

About

Duration: 1 hour

If your website takes longer than 3 seconds to load, it’s already losing conversions and revenue. 40% of visitors abandon pages with load times longer than 3 seconds; 80% never return. Site speed conversions are related..

Beyond testing, increasing site speed is the single biggest thing a marketer can do to increase site conversion, user engagement and revenue. And most don’t know where to begin!

Key Takeaways:

The basics of site speed and web performance
Tools to test your own site speed
Data on the impact site speed has on site conversion rates, user engagement and revenue
Techniques & resources to increase your site speed

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