Testers of the world, you’re leaving data on the table. Literally.
You know and love Google Analytics and use it to determine how people interact with your site.
You know and love your optimization tools and use the reports to gauge what works to convert prospects.
But have you merged insights from these channels for an extra dimension to your analysis?
Phillip Koo, the Managing Director of Fluent is the master of finding elusive data leverage that transforms average campaigns into special CRO drives worth the case studies.
And he’s here to share how you can structure GA reports to find quick optimization wins.
EPISODE #15: How to Use Google Analytics in Your CRO Efforts