In one corner: practical, low risk, time consuming iterative testing.
In the opposite corner: the big buzz, resource-intensive, redesign approach.
When they face off, who wins? Not sure. But businesses end up losing.
This is why Minimally Viable Redesigns (MVRs) make for such a solid compromise.
They combine multiple variant changes to pack a punch—but reuse existing site elements for quicker results.
Impressive final numbers: check.
It’s everything testing should be—wrapped up in a neat little agile package.
Episode #9: The “Best of Both Worlds” Testing Secret