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Jeff Blettner

Episode #9

FREE webinar with Jeff Blettner - The lead account consultant @ Elite SEM

The “Best of Both Worlds” Testing Secret

If you want faster, big impact, no headaches testing - this is the way to go.


Duration: 1 hour
Hashtag: #AgencyAccelerator

In one corner: practical, low risk, time consuming iterative testing.

In the opposite corner: the big buzz, resource-intensive, redesign approach.

When they face off, who wins? Not sure. But businesses end up losing.

This is why Minimally Viable Redesigns (MVRs) make for such a solid compromise.

They combine multiple variant changes to pack a punch—but reuse existing site elements for quicker results.

Impact: check.

Speed: check.

Impressive final numbers: check.

It’s everything testing should be—wrapped up in a neat little agile package.


  • Iterative vs. Redesign testing – what to expect from each
  • Why Elite SEM uses Minimally Viable Redesigns (MVRs)
  • Why the MVR approach is the “best of both worlds”
  • 5 key elements to test in the MVR approach

You’re sick of having webinars thrown at you from every company you’ve ever opted into an email from.

You’re tired of hearing the same old CRO advice regurgitated, over and over again, citing inflated numbers from unsubstantiated case studies.

We know.

We’ve been there.

And despite our webinar fatigue: we’ve got to be honest, we’re really, really excited about these talks.

We know you’re not going to give up your lunch break to learn—yet again—that sliders are ineffective or your forms should have less fields.

But we hope you’ll take under an hour to learn about some truly groundbreaking ideas about how your customers tick.

Your Presenters

Jeff Blettner

Jeff Blettner

The lead account consultant of Elite SEM

Jeff Blettner is a testing junkie. You name it, he has tried it. The lead account consultant at Elite SEM he believes in elegant solutions that don’t compromise outcomes. The brain behind the MVRs concept, Jeff is a true blue optimization expert.

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Just a Few more details

Marketing / CRO Agency
External Consultant
Internal Team
Researching Analytics
Managing IT Projects
Managing the Team
Running Experiments