Hi, In order to better understand what you'd like to get out of our website, we track the URLs you visit in a session. This information is only used to customize future communications with you. Do you consent to allow this tracking?
I Agree I Disagree. Disable Tracking
Dave Gowans
FREE webinar with Dave Gowans - Found @ Browser to Buyer

How to Create a Winning A/B Test Hypothesis


Duration: 1 hr
Hashtag: #AgencyAccelerator

We’ll let you in on a secret: your A/B test may be doomed.

Done for. Sunk. Before you’ve even pressed “publish.”


Because you’re relying on a weak hypothesis.

Having the right hypothesis is the foundation for your A/B testing strategy. It’s how you anticipate which changes will yield which results. And it’s how your learn what on earth those results mean.

Yet most testers craft one using guesswork—rather than data.

Luckily, there’s a fool proof way to land a winning hypothesis. And payoff for doing so is striking.

Dave Gowans, founder of Browser to Buyer is here to share his proven secrets.


  • Why the hypothesis can make or break a test (and how to get it right every time).
  • The most common mistakes which lead to inconclusive tests.
  • How to justify your results with data, not storytelling.
  • How to create tests that yield big results—using the scientific method.
  • A simple “5 questions” model for building a winning hypothesis.

You’re sick of having webinars thrown at you from every company you’ve ever opted into an email from.

You’re tired of hearing the same old CRO advice regurgitated, over and over again, citing inflated numbers from unsubstantiated case studies.

We know.

We’ve been there.

And despite our webinar fatigue: we’ve got to be honest, we’re really, really excited about these talks.

We know you’re not going to give up your lunch break to learn—yet again—that sliders are ineffective or your forms should have less fields.

But we hope you’ll take under an hour to learn about some truly groundbreaking ideas about how your customers tick.

Your Presenters

Dave Gowans

Dave Gowans

Found of Browser to Buyer

A world-leading expert in conversion optimisation, Dave has delivered millions of pounds of revenue for over 50 companies worldwide including Sportingbet, uSwitch and Orange Group. He is founder and managing director of Browser to Buyer, an expert conversion optimisation agency who combine data with user research to identify exactly what stops users from converting, then run tests using psychology and persuasion principles to convince them to buy.


CEO of Convert

The CEO of Convert, Dennis has years of experience helping CRO agencies accelerate client outcomes and make the most of Convert Experiences - one of the fastest, blink free enterprise A/B Testing tools in the market.

I Want to Watch this Webinar

Convert Experiences is Used on 5000+ Sites, and Counting.

Will You Join the Likes of Sony & Jabra? Sign-up for a Full-Access, 15-Day, Free Trial of Convert Experiences. Chat, Email & Phone Support. No Credit-Card Required.

Your email is used to send you the registration and login details for the app, (up to seven) suggestions to use the application and 1:1 emails from buyer journey experts who help you choose the right plans.
You give Convert consent to send you top CRO content in a monthly newsletter *
You can always change your preferences later.

Just a Few more details

Marketing / CRO Agency
External Consultant
Internal Team
Researching Analytics
Managing IT Projects
Managing the Team
Running Experiments