You can examine your sales funnel and buying cycle matrix all you like, but in the age of new media, the prospect controls his or her path. If your prospective customer isn’t 100% comfortable, you can forget about conversion.
Veteran copywriter and content marketing expert Barry Feldman will connect the dots between the words you write and the engagement it may or may not achieve. You’ll understand how to put prospects in their comfort zone and “ease” them into doing business with your brand.
You’re sick of having webinars thrown at you from every company you’ve ever opted into an email from.
You’re tired of hearing the same old CRO advice regurgitated, over and over again, citing inflated numbers from unsubstantiated case studies.
We’ve been there.
And despite our webinar fatigue: we’ve got to be honest, we’re really, really excited about these talks.
We know you’re not going to give up your lunch break to learn—yet again—that sliders are ineffective or your forms should have less fields.
But we hope you’ll take under an hour to learn about some truly groundbreaking ideas about how your customers tick.
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients’ online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web.
Barry has been named a Top 40 Online Marketer by Online Marketing Institute, a Top 20 Content Marketing Leader by Onalytica and was included in LinkedIn’s Top 25 Social Media Marketer.
The CEO of Convert, Dennis has years of experience helping CRO agencies accelerate client outcomes and make the most of Convert Experiences - one of the fastest, blink free enterprise A/B Testing tools in the market.