For years now our understanding of a “failed” test has been distorted! We always concentrated on lift numbers to see if a test won or failed. But in reality a “failed” test is a test that we don’t learn anything from; the one that we cannot take any business actions from! So, why do tests fail and what can we learn from it?
You’re sick of having webinars thrown at you from every company you’ve ever opted into an email from.
You’re tired of hearing the same old CRO advice regurgitated, over and over again, citing inflated numbers from unsubstantiated case studies.
We’ve been there.
And despite our webinar fatigue: we’ve got to be honest, we’re really, really excited about these talks.
We know you’re not going to give up your lunch break to learn—yet again—that sliders are ineffective or your forms should have less fields.
But we hope you’ll take under an hour to learn about some truly groundbreaking ideas about how your customers tick.
Nazli Yuzak is passionate about delivering the best possible experience to website visitors. She has over 7 years of digital marketing experience focusing on site optimization, behavioral targeting and web analytics. In her previous company she had identified Adobe Test Target as a solution to improve site conversion rates and leveraged this solution to support higher lead goals. Her work with Adobe Test&Target (formar Omniture Test&Target) not only contributed to 3 times higher improvement in conversion rates but also got recognized with “Best Lead Generation Test” and “Best Segmentation Test” awards by WhichTestWon.com. Currently, as Global Test Insights Lead at Dell, she is leading efforts to evangelize and institutionalize all learnings from testing projects in the rest of the organization.
Over the past 3 years Nazli presented at the Adobe/Omniture Summit, eMetrics Marketing Optimization Summit, “WhichTestWon.com” webinar and Conversion Conference. This year she is also presenting at WhichTestWon.com The Live Event. In addition to her speaking engagements she also serves as a member of the WhichTestWon.com Leadership Advisory Board.
Nazli holds a Master of Business Administration degree in International Marketing and Management of Global Information Technology.
The CEO of Convert, Dennis has years of experience helping CRO agencies accelerate client outcomes and make the most of Convert Experiences - one of the fastest, blink free enterprise A/B Testing tools in the market.