Attention-Hacking 101: The Neuroscience of Conversion

About

3 seconds or less. That’s how much time your landing page has to capture a users attention and direct it towards your most important content. Without attention, you have no chance to communicate persuasively and influence behaviour. Still, only a select group of expert marketers understand or measure attention.

The good news: Neuroscientists at Caltech, USC, and UOS have shown that attention is predictable, and they’ve published the first peer-reviewed study that quantifies it’s influence on decision-making.

THIS WEBINAR WILL COVER:

In this talk, Kurtis will walk you through the latest research findings in plain language, introduce an artificial intelligence that’s capable of predicting attention, and myth-bust some common design best practices’ that might be killing your conversion rate.

You’re sick of having webinars thrown at you from every company you’ve ever opted into an email from.

You’re tired of hearing the same old CRO advice regurgitated, over and over again, citing inflated numbers from unsubstantiated case studies.

We know.

We’ve been there.

And despite our webinar fatigue: we’ve got to be honest, we’re really, really excited about these talks.

We know you’re not going to give up your lunch break to learn—yet again—that sliders are ineffective or your forms should have less fields.

But we hope you’ll take under an hour to learn about some truly groundbreaking ideas about how your customers tick.

Your Presenters

Kurtis Morrison

Kurtis Morrison

VP Client Services of EyeQuant

At the forefront of one of the world’s most exciting neuroscience startups, Kurtis helps companies like Google, eBay, Schuh, and British Gas to capture and influence attention through design. Before EyeQuant, Kurtis was a marketing specialist in the music industry. He studied Commerce at the Gustavson School of Business and the Leizpig Graduate School of Management.

DENNIS VAN DER HEIJDEN

CEO of Convert

The CEO of Convert, Dennis has years of experience helping CRO agencies accelerate client outcomes and make the most of Convert Experiences - one of the fastest, blink free enterprise A/B Testing tools in the market.

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