#AgencyAccelerator Webinar


How to Be Funny (Even If You’re Not): Comedy-Inspired Copywriting Tips

Make your brand and your offer stand out in the herd with the power of humor in copy

Lianna Patch

copywriter@ Punchline Conversion Copywriting

Lianna Patch

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Conquer campaigns with her at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy.


An A/B test and a multivariate test walked into a bar.

The bartender wasn’t happy.

Because he knew they wouldn’t be “splitting” the bill.

Get it…?

Splitting because of split tests??

Well, that was a PJ. And that’s why you need this webinar in your life.

In a world where urgency is over-done, discounts are overrated and words like “ultimate” imply that the writer had nothing better to use in the title, humor makes people pause, smile and convert.

And Lianna Patch is the expert who can make anything – even plastics and veganism – funny.

Register for the event to define a brand sense of humor that resonates with your readers, punch up your existing copy and skyrocket your email engagement rates.

Key Takeaways:

  1. The psychological basis of humor + how it works in the brain.
  2. Where to use humor in your funnel, and where to skip the joke.
  3. How to define your brand’s sense of humor through customer research.
  4. Line-level copy “punchups” to make any copy friendly, funny, and personable!

This webinar is hosted by Convert + Punchline Conversion Copywriting

Go From Bland Copy to Memorable Offers. Join Us!

EPISODE #16: How to Be Funny (Even If You’re Not): Comedy-Inspired Copywriting Tips

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