Josh Krafchin is the founder of Clever Zebo, an online marketing consulting firm. An 8+ year online marketing veteran, Josh has helped scale and optimize the digital efforts of such companies as Sandals Resorts, Register.com, Rocket Lawyer, Aeropostale and many others. When not developing cutting-edge online marketing strategies, Josh can be found taking walks in the park or working on his jump shot.
Josh will walk you through several case studies of a/b testing initiatives, some successful, others less so, to uncover rookie a/b testing mistakes to avoid and key lessons for building a successful a/b testing program — even for startups.
A/B Testing for Startups and Key Mistakes to Avoid