An A/B testing open source software solution is one that allows you - the optimizer - to be in complete control of the code that drives the engine serving variations to traffic, collecting results, and creating reports to help you zero in on web page changes that can boost important KPIs.
You have the privilege of owning the experiments you hypothesise and the customer data you collect, across all the channels you wish to improve conversions for.
Most A/B testing software open source solutions lead with the promise of better security, more customizations, ease of deployment, and a robust API that delights developers looking to dig deeper into a platform and amp up its capabilities.
The debate of open source vs. commercial 3rd party tools is one that rages across multiple industries and disciplines.
But in the realm of optimization and A/B testing where most recognized industry players look to serve enterprise customers, open source is emerging as a popular alternative to lower the entry into A/B testing without getting locked into costly annual contracts.