Are you testing correctly? 42% of marketers say analyzing their test results is the hardest part of conversion optimization.
Stop guiding your marketing efforts following your intuition, no more guessing. Enough data will give you a lot of material to consider and analyze, but not all users act the same, that’s why you should consider to add more than one angle to your strategy.
It’s not a secret that we are emotional creatures and that our emotions affect the decisions we make, including of course, our purchase decisions. If we understand those emotional triggers that make us buy a product, we could find a way to increase conversions.
In this session:
- You’ll discover how to optimize your pages using emotional triggers and how to apply this concept into your overall strategy.
- We’ll take the guesswork out of conversion optimization and increase ROI by understanding your customer’s mind and emotions.
- Tap into the emotional side of creating better shopping experiences for your customers while we discuss how to create a CRO strategy, analyze case studies and get actionable tips for increasing conversion rates.
- You’ll discover how to use emotional targeting as an optimization strategy.