Convert vs. VWO:
Stop Testing Under a Cloud of Uncertainty. Convert's All-in-One, Transparently Priced, Predictably Billed Plans Don't Require Confusing Add-Ons or Modules.
Across the board Convert is known for its advanced features, 4x faster support, commitment to uplifting the CRO community, and having the trust of expert optimizers.
Used By:
It’s best to go with VWO’s free STARTER plan which accommodates up to 50k uniques per month.
Save Substantially on the A/B Testing Features You Need. If You Use VWO Modules & Add-Ons, Convert is an All-In-One Alternative That Includes Advanced Targeting, Triggers, Goals, and Full-Stack -- Starting $299/mo!
|
VWO Growth |
Convert Growth |
|
|---|---|---|
| Price per month (monthly plan) | $725 | $299 |
|
Number of Tested Users per month
|
100,000 | 100,000 |
| Additional users |
$100 for 10k users
|
$299
for
100K
users
|
| Email Support | ||
| Chat Support | ||
| Guided Onboarding | – | |
| Active Domains for A/B testing | Unlimited | 10 |
| Unlimited sub-domains | Unknown | |
|
Environments
|
– | |
| Unlimited Collaborators | ||
|
No. of |
1 | 5 |
| Projects available to agencies | – | |
| Traffic Allocation across projects | ||
| Traffic Allocation availability for agencies | – | |
| A/B Testing | ||
| Split URL Testing | ||
| Multipage Testing | ||
| Unlimited Tests | ||
| Unlimited Variations | ||
| Active goals | Unlimited | 30 |
| Advanced goals | ||
| No. of Active Experiences | Unlimited | 10 |
| Collaborators | ||
| Visual Editor | ||
| Preview Mode | ||
| Advanced CSS/HTML/JS editor | ||
| EU servers available | EU & US | Frankfurt |
| Anti-flicker protection | ||
| Traffic Source Targeting | ||
| Advanced Targeting |
|
|
| Custom Javascript Targeting | ||
| Cookie Targeting | ||
| Geo / Demographic Targeting | ||
| Time of Day Targeting | ||
| Basic Triggers | ||
| Dynamic Triggers | Costs $299 with Trigger Plus add-on | JS conditions & element in viewport |
|
Manual Activation
|
||
| Deploys | Additional product | 10 |
| Full Stack & Feature Flags |
|
|
|
Import templates
|
– | |
| [NEW/COMING SOON] Live duration insights for primary goal | ||
| CSV Export | Summary reports only | |
| Frequentist & Bayesian Stats Engine | Bayesian only | |
| Sequential Testing | ||
| SRM Check | Unknown |
![Blockquote Icon]()
As a small start-up, we are always looking to increase our CRO. It's always a question of what works and what doesn't at this very moment. During our first two years, we did manual tests which were often hard to track and most of the time didn't get documented due to our marketing team being a 1 person "department". Convert has changed all of that for us - we are A/B testing and seeing actual results! The ROl is huge. Convert is, in our opinion, the best A/B testing platform out there.
Madison PMarketing Manager
The Features You’re Used To, Plus More, In an All-In-One Plan. Dedicated Account Manager to Keep Your Growing CRO Program On Track. Save Up to 55% on Your Bill, Every Year.
|
VWO PRO |
Convert Pro 2 |
|
|---|---|---|
| Annual plan price | $32,304 |
$11,976/yr*
|
| Monthly Price | Not Available | Not Available |
|
Number of Tested Users per month
|
500K | 500K |
| Additional users |
$2500 for 250k users
|
$699
for
250K
users
|
| Email Support | ||
| Chat Support | ||
| Phone Support | ||
| Guided Onboarding | – | |
| Monthly Account Managers Calls | – | |
| Active Domains for A/B testing | Unlimited | Unlimited |
| Unlimited sub-domains | Unknown | |
| Unlimited Collaborators | ||
|
Environments
|
– | |
| A/B Testing | ||
| Split URL Testing | ||
| Multipage Testing | ||
| Multivariate Testing | ||
| Unlimited Tests | ||
| Unlimited Variations | ||
| No. of Active Experiences | Unlimited | Unlimited |
| Active goals | Unlimited | 50 |
| Visual Editor | ||
| Advanced CSS/HTML/JS editor | ||
| Preview Mode | ||
| Deploys | Starts at $514 per month to roll out to 500k users | 100 |
| Full Stack & Feature Flags |
|
|
| No. of projects | 3 | 30 |
| Projects available to agencies | ||
| Traffic Allocation across projects | ||
| Unlimited Collaborators | ||
| EU servers available | EU & US | Frankfurt |
| Role Based Users | ||
| Post Segmentation | ||
| Excel Export | ||
| Anti-flicker protection | ||
| Change History | ||
| Frequentist & Bayesian Stats Engine | Bayesian only | |
| Sequential | ||
| Traffic Source Targeting | ||
| Time of Day Targeting | ||
| Cookie Targeting | ||
| Language Targeting | ||
| Geo / Demographic Targeting | ||
| Custom Tag Targeting*² | ||
| Advanced Targeting | ||
| Custom Javascript Targeting | ||
|
Manual Activation
|
Costs $299 with Trigger Plus add-on | |
| Dynamic Triggers | Limited. $299 add-on for full access | |
|
Import & Export templates
|
– | |
| [NEW/COMING SOON] Live duration insights for primary goal | ||
| [NEW/COMING SOON] Bulk Editing | ||
| Test Collision Protection* | Costs $249 for the Mututally Exclusive Groups Add-on | |
| API | Starts at $199 per month for 60k API calls | |
| Single Sign-On | – | |
| Personalize Experiences for Segments | Limited features & 10k MTUs with VWO Personalize Starter Plan. 500k MTUS Personalize Pro Plan is $1948 per month | |
| Sequential Testing | ||
| SRM Check |
![Blockquote Icon]()
![Modern Message]()
Go as Deep & Technical as You Like
The depth and capabilities of Convert Experiences for experimentation just blew me away. Convert knows that one size does _not_ fit all, and have provided so many places to inject a script at runtime to be able to decide when and how to run an experiment. This is so huge for me because the app I experiment on is written with wildly changing view layers. The specific feature I'm describing is called "JS Conditions" or DMP Profiling.
I've used Adobe, Optimizely, Google experiments, etc. and none of them really let you get your hands dirty with the code like this tool.
![Ken Hanson]()
Ken HansonModern Message
We are the perfect platform if you’ve been A/B testing your online touchpoints and have now matured to experimenting across your business, with robust server-side and full stack options -- while still seeking the simplicity of an intuitive app and easy-to-contact customer support.
Enterprise-like in its features… Without the red tape.
VWO and Convert play in the same markets. This doesn’t mean we will tell you that VWO isn’t a great tool. It is. It’s just that we know who benefits from using Convert and we help fast growing teams (without large 6-figure tool budgets) set up successful experimentation programs.
|
Convert Experiences |
VWO |
|---|---|
| Allows flexible monthly billing, with large discounts (up to 50%) on annual contracts. | Plans beyond Growth don’t allow for monthly billing. |
| Every plan comes with advanced audience targeting (defining who should be bucketed into experiments) | Growth and Pro plan users can’t access advanced targeting features like behavioral targeting & custom event targeting, without paying extra for the Targeting Plus add-on. |
| Every plan comes with triggers (basic and/or Dynamic). | Growth and Pro plan users can’t access advanced trigger features like click element triggers and Javascript triggers, without paying extra for the Trigger Plus add-on. |
| Every plan comes with full stack features and functionalities. | Full stack experimentation is a VWO module that must be purchased separately. |
Excellent
Based on 59 Reviews
Convert is proudly bootstrapped.
We don’t need to justify massive VC investments with breakneck growth.
We like doing things differently.
Like being obsessed with quality in our content & events.
Like doing conferences and summits aimed at diversity & inclusion.
Like putting together no-brainer plans that make optimizers go “What????”
We are built for the people who test every day. Who get their hands dirty. Who need more resources, a larger team!
The money they save using Convert Experiences strengthens their optimization department. Secures low-effort buy-in.
Our vision isn’t a 9-figure exit.
It’s a better planet through better experiences -- for both people and companies.
[But if you’d still want to pay more or have the budget to burn, we can put you in touch with one of the top experimentation agencies on the planet. They’ll help put processes in place, refresh your research and even automate the admin of optimization. Just ask!]
