Optimization
Interview with Shirley Lee This week, we’re excited to feature Shirley Lee, a seasoned Experimentation Specialist and CXL Certified Optimizer who’s on a mission to challenge the status quo and free the world from the HiPPO syndrome. She offers a refreshingly candid take on the challenges of experimentation, drawing...
Full Stack Experimentation
Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Using this tool, however, could take a bit more effort than you’d expect at first. In this product...
Optimization
Interview with Callum Dreniw Callum Dreniw is the Optimisation Partner at Open Partners. With 7+ years in the experimentation space, Callum switched gears from being a web developer to CRO, all thanks to his love for user experience and data. When asked about the essence of optimization, Callum boiled...
A/B Testing
Let’s start with a bit of a mind-bender. You know iterative testing adds structure to your experimentation program — at least on paper. You also probably know iterative testing makes you dress your testing program in adult pants and challenges you to ask tough questions like: Is there a...
Optimization
Interview with Maria Luiza (Ziółkowska) de Lange Maria Luiza de Lange is a self-proclaimed CRO Enthusiast, and a winner of Experimentation Culture Awards 2023 with her team at Tele2. She held nothing back in our interview, generously sharing tons of advice, her best resources for those new to CRO,...
Optimization
Interview with David Stepien David Stepien is the co-founder of Conversion Stash, “the most comprehensive resource directory for CRO practitioners” and he’s also the Site Experience Manager over at pens.com. Throughout his career, he’s meshed the rigorous approach of the scientific method with adventurous exploration, or what he likes...