More traffic = more revenue, right? If only it worked like that. It will be a tough pill to swallow, but all traffic isn’t good traffic. You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. But that’s...
It’s no secret that the holiday season is a popular time for shoppers. In fact, many eCommerce businesses rely on sales generated during this time to make their year-end totals. From Black Friday to New Year’s eve, brands keep throwing offers, and their customers go gaga over shopping. This...
FADE IN: Well, hello there! Who are you? Based on your search, you’re likely an eCommerce entrepreneur. A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. You did everything right—ran the ads, zhushed up the page, and...
What started in 2006 as a response to the poor state of online shopping for snowboarding equipment is now used by 1.75 million active websites in 2021. Today, Shopify is almost synonymous with eCommerce and is the go-to platform for setting up an online storefront. Almost any category of...
As the year ends, holiday shopping is going to take eCommerce by storm. This is when many brands will record peak sales this year but some, sadly, won’t. And the defining difference here is preparation. Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year sales are notorious for pulling...
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Matt Beischel
Founder & CEO, CorvusCRO
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Your Blog Section is a great resource for both brands and marketers
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Shane Barker
Digital Marketing Consultant and strategist
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