Personalization
We all enjoy feeling special and appreciated – whether it is in our relationships and friendships, at our place of work, or when we are interacting with a business. This is the reason why brand personalization is such an important tool that companies are using to connect with their...
Personalization
When one of your customers reads an email that doesn’t feel personal, it is obvious at first glance that it is the same email that thousands of other people are reading. This will create a feeling that you are not putting the effort in emails you send to them....
Personalization
Personalization is no longer just a cool trend or neat feature to include on your website. Consumers expect (and practically demand) custom experiences from the companies they buy from these days. Offering personalization benefits businesses in a major way, too. According to a report conducted by Salesforce, brands that...
Personalization
6 Ways to Use Personalization to Increase Conversions According to Salesforce, 76% of consumers expect that companies have a better understanding of their needs and expectations. And 84% said that they enjoy being treated as real people, instead of as just numbers. Personalization is not only expected by consumers,...
Personalization
Personalization is all around you. If you haven’t noticed it, then you either live under a rock or your competitors are silently capitalizing on one of the best conversion secrets of 2017. According to Dr. Scott Brave (CTO at Baynote), the goal of personalization is to “provide customers with interactive...