Business Strategy
Creating an online shop is not as easy as it may seem. Aside from creating a site that is perfectly engineered, entrepreneurs also need to take the convenience of their online shoppers into account. Since there are so many businesses out there that are going virtual, the competition in...
Growth Marketing
Directing traffic is a tough job. On the streets, it’s a thankless task that comes with rain, mud, and plenty of disrespect from passersby’s. On the web, it can be just as nasty. Talk to any marketer tasked with drawing traffic to a certain page or funnel, and they’ll regale you with...
Growth Marketing
There is no denying that e-Commerce is steadily growing at a fast pace. This is definitely a win-win situation for both the consumers and the entrepreneurs, since it offers convenience and a million opportunities for either party. But as e-Commerce grows, the need for online entrepreneurs to not only...
A/B Testing
Not too long ago, the Convert Academy hosted a webinar presented by Nazli Yuzak, a Senior Digital Consultant at Dell who was initially working in the optimization industry prior to joining the folks at Dell. She first worked at a global education company before venturing into the E-commerce setting. Both...
Growth Marketing
It’s Monday morning and you’ve got a lot on your plate. The sales over the weekend were not that great. The last promotion did OK, but it should have done better. Will the new campaigns be ready to go on time? What else do you need to do to hit the numbers this week? You...
A/B Testing
Today I wrote a blog on ConversionXL about what we learned from A/B tests performed on the A/B testing suite Convert Experiments. Here a short quote from that article. It’s only after collecting and analyzing as much research as possible, and doing some basic hypothesis testing with wireframes, do...