Optimization
Here at Convert, we’re focused on doing good. Not just good work but building out practices that can make our industry a better place. With the growing rise in privacy concerns, users not only want great service but they want to feel like they can trust us with their...
Optimization
There’s an unprecedented richness of data out there. Especially now, with the shift from Universal Analytics to the more complex GA4, and marketers up to their necks in BigQuery, the challenge of making sense of mountains of raw data is more daunting than ever. But here’s the thing: Turning...
Optimization
Part of creating effective optimization campaigns in any brand strategy is knowing just what to optimize. Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices, but there might be another way to get extremely valuable insights for your next optimization campaign: conducting...
Optimization
Understand How Your A/B Tests Affect User Behavior in Forms and Checkouts So, you’ve set up your A/B test with Convert and are ready to start optimizing your site. You know it will tell you the percentage of people converting through your registration form or checkout for each variant....
Optimization
Contentsquare is an enterprise-level UX optimization platform. Acting as a prioritization layer between traditional analytics tools and Convert, Contentsquare empowers the entire digital team to identify areas of focus for testing, enabling you to run more accurate tests and create uplift more often. Visualize how your audience navigates your...
Optimization
Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. At the time of this writing, this video...