Blog /Growth Marketing, Optimize WordPress Site

The Most Effective SEO Tools for Your Business’ Growth

31st May 2018 –

Search engine optimization (SEO) is an integral part of both online and offline businesses today. SEO involves a set of procedures that need to be followed to make your website rank higher in search results. While there are many ways of getting your SEO right, it is indeed a tedious and time-consuming process.

Thankfully for us, there are loads of tools out there which can help us in this process. These SEO tools can help you with both the technical and inventive aspects and make your job easier. They assist in driving more traffic, improving your rankings, and increasing your brand awareness.

All of these tools can in some way or the other help your business grow. While some of them are free, many others have paid subscriptions. Let’s have a look at some of the most useful SEO tools out there.

1. SEMrush

SEMrush is the one tool that can help you keep a track of everything on your website. It does all of the difficult work for you with the click of a button.

All you need to do is enter your website’s URL, and it’ll show you all of the relevant data that impacts SEO – such as monthly search volumes, ranking keywords, competitors’ rankings, SEMrush rank, and backlinks. It even features a keyword research tool, a link building tool as well as a position tracking tool.

It also shows you the traffic from each country that you are ranking in. You can also keep track of your followers on your social media accounts using SEMrush.

Image via SEMrush

2. Google PageSpeed Insights

Page loading speed is an important aspect of both SEO and user experience of a website. The time that a page takes to load makes a lot of difference to the experience of a user on the site. It is also a ranking factor used by search engines.

To measure your page speed, Google PageSpeed Insights can come in handy. Using this tool, you can figure out whether your pages are loading fast or slow.

It provides all of the relevant information that is needed to improve your website’s loading time. All you need to do is enter your site’s URL in the box provided and it’ll test the performance on its own.

Image via Google PageSpeed Insights

3. Pro Rank Tracker (PRT)

Pro Rank Tracker is a great tool that makes it easy to track your website’s rankings. With up-to-date insights on your rankings on Google, Yahoo, and Bing, you can frame your SEO strategy better. Using this information, you can stay ahead of your competitors too.

It also offers advanced reports to give you in-depth insights on your rankings in local searches or mobile. It shows you keyword search volumes and even helps you track the ranks of your videos in YouTube search results.

Pro Rank Tracker also helps you discover keywords for which you’re already ranking but may be unaware of.

Image via Pro Rank Tracker

4. Google Analytics

This is one of the most versatile analytics tools on the web, and is offered by Google. It gives you both data and the analytics of your website’s traffic. It not only provides complete website statistics, but also gives you insights into those stats.

You can clearly see how many visitors are coming to your website, where they’re coming from, their age groups, gender, and much more. You can also see how much time they’re spending on your website, your bounce rates, and so on. Moreover, you can integrate it with Google AdSense and AdWords. Google Analytics data can help improve your online sales as well.

5. HubSpot’s Website Grader

HubSpot’s Website Grader helps you analyze your website. Based on the analysis, you can make necessary changes to improve your SEO. It creates personalized reports of your website based on its performance, mobile readiness, and security provisions. It gives the website a score between 1-100 along with a detailed report on its performance.

Image via Website Grader

6. Moz Open Site Explorer

Open Site Explorer is a great tool to find landing pages, research on backlinks, and analyze anchor text. You can use this tool to your advantage to find link building opportunities for free. You can look at a wide range of link analyses and also find the most important links for ranking. They also offer a pro version where you can have the complete SEO toolset.

7. Ahrefs

Ahrefs helps you figure out what your competitors are ranking for in your niche. It also gives suggestions on what needs to be done to rank higher than them. And it provides your site’s organic search report that gives you an idea of the organic traffic coming from searches.

They have a dedicated keyword explorer with which you can research keywords as well. And the tool shows your website’s backlinks and gives you advanced reports with filters.

Image via Ahrefs

8. Yoast SEO

Yoast SEO is a freemium WordPress plugin that assists you in the SEO of your website to help business growth. On installation, it indexes your website, creates XML sitemaps, and notifies search engines too.

This tool even suggests the possible changes in your content while you’re writing it to make it more optimized for searches. It also helps you write the SEO Titles, slugs, alt text, and meta descriptions of your posts.

Image via WPBeginner

9. UpCity SEO Report Card

The UpCity SEO Report Card shows how your website is holding up against your competitors. It shows you everything that you need to know to improve your SEO. Rank analysis, link building, on-site analysis, and website accessibility are some of the things it shows.

While the tool is free to use, you need to provide some contact information in order to use it. This is the perfect tool for head-to-head comparison with your competitors.

Image via UpCity

10. KWFinder

KWFinder is a versatile tool for finding keywords for your content. It helps you identify the right keywords to target so that you can rank higher for them in searches. It also shows you which keywords are being used to search in your niche, and who your competitors are.

It even showcases the difficulty level of ranking in each keyword. This helps you figure out how well you need to optimize your content and strategy to rank higher.

Image via KWFinder


There are loads of tools available, both paid and free, which can help you with your tedious SEO process. If you utilize them effectively, you can easily sail through, and may even skyrocket your rankings.

Have you tried any of the above-mentioned tools?

Originally published May 31, 2018 - Updated September 08, 2021

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