Business Strategy
With the Covid-19 pandemic, ecommerce is experiencing a boom in most parts of the world. As consumers stay home to curb the spread of the coronavirus, buying important supplies online is the only path left. Chinese ecommerce giants, Alibaba and JD Doajia, reported a 220% and 470% increase in...
Business Strategy
Poor conversion rate optimization is making random guesses. Good conversion rate optimization is all about informed guesses. Robust tools like FullStory put the “inform” in informed guesses. FullStory helps companies record and analyze customer communications by recording user sessions in a privacy compliant way. FullStory recordings can be searched...
Business Strategy
Have you ever thought about ethics in A/B testing? We all have our own ethical compass guiding us to what’s right and wrong. And as digital businesses, we should have our user’s best interests at heart, right? Well, that’s where the waters get a little murky. A/B testing is...
Business Strategy
Getting a buy-in for starting conversion optimization process in your organization may be a struggle. CRO is still quite a new concept – according to ConversionXL report, 50% of optimizers have been working in this field for less than 3 years. It would be cruel to blame your boss...
Business Strategy
Moz’s CEO, Rand Fishkin already knew the value of optimization when it came to increasing traffic through the search engines. He dropped out of the University of Washington in Seattle in 2001 to start Moz, a then-burgeoning young SEO company which he grew to one of the world’s leading SEO authority...
Business Strategy
One of the traditional mistake when building Value Proposition is to dive into the details of the solution before giving sufficient thoughts to the problem you are looking to solve. One of the classic yet common mistake is to compile detailed business plan and marketing plan documents which eventually...